Course Descriptions

MKT-210, Marketing

This course covers an in-depth investigation of marketing methods, institutions, and practices. Content area includes product concept and design, distribution, alternatives, promotion and advertising programs, and pricing decisions. It has an emphasis on the psychology of consumer needs, customer satisfaction, and customer retention.

40 Clock Hours / 4 Qtr. Credit Hours.

Prerequisite: Completion of 500 hour Massage Therapy Program or Instructor approval